Turkish Airlines

Miles&Smiles launched in 1989

Turkish Airlines launched their customer loyalty programme, Miles&Smiles in 1989.  Through the programme, customers earn rewards based on the miles that they fly with the airline.  Since launch, the programme had been mainly focused on the Turkish market with rewards redeemed predominately for localised, travel-based products and services.

However, as the airline has expanded (Turkish Airlines flies to the most destinations in the world), the airline identified the need to expand the Miles&Smiles programme to a wider, international audience with rewards redeemed for products and services that are relevant to the growing target market.

Expanding international reach with a gift card provider

The airline recognised the benefits of gift cards in offering international customers a relevant and localised reward.  To bring gift cards into the programme, and to maximise from economies of scale, Turkish Airlines opted to work with a specialist gift card provider. 

Launching in July 2023, Diggecard now provides Turkish Airlines Miles&Smiles with digital gift card codes which populate their loyalty site.  Diggecard’s advanced API technology allows Miles&Smiles members to browse for gift cards and redeem their points for their chosen brand in real time, 24/7.  Numerous brands are currently available including Amazon, Apple, TK Maxx, The Body Shop and many other famous retailers, the range spanning multiple European countries

Since launch, the programme has gained momentum and continues to expand.  Plans are in place to increase the content which is supported by Diggecard’s efficient and thorough brand approval process.  Further engagement and growth are expected to be achieved because of promotions and customer communications delivered by the Miles&Smiles team.

Some kind words from Turkish Airlines

“Diggecard is our trusted partner, and their global gift card portfolio has enabled us to expand the appeal and reach of our Miles&Smiles customer loyalty programme.  International customers can now redeem their points for a reward that suits their needs.”

If you are a business or agency looking for solutions for your rewards, incentives, benefits and promotions programmes, please find out more in the ‘businesses and agencies’ section or contact the Diggecard team.