We began working with the Azzurri Group over a decade ago whilst pioneering the gift card solution and programme for Pizza Express which was owned by the group at the time.
Initially, we were involved on a consultancy basis, helping Azzurri to choose and manage a new gift card processor. Once the selection was made, work started to embed specialist gift card technology into the handheld PDQ devices within the restaurants. The chain was one of the first to process gift cards this way.
Enhancing the customer experience
The group had a strong vision that it did not want customers to have to go to the till to redeem a gift card but should be able to complete this transaction whilst enjoying the full customer experience at the table. This is standard for most restaurants, bars and cafes now but at the time over 10 years ago, it was new. At Diggecard we continue to evolve our products and solutions with the customer experience at the forefront of our minds. Our gift card solution delivers a rewarding and appealing experience for customers and gift card recipients with personalised purchasing and timed delivery features.
Exceeding targets and expert management
Within two years of the launch of the programme for Azzurri Group, gift card sales had exceeded all targets and expectations. Diggecard continues to work with ASK Italian and Zizzi managing B2B sales and fulfilment, B2C sales on physical gift cards and gift card mall management.
We provide knowledge and expertise to the Azzurri Group, helping them to make strategic decisions about their gift card programme as well as handling the smooth day to day operations. This means that the group is able to focus on its core business, knowing that the gift card programme is being expertly managed.
Flexible and agnostic approach
In order to ensure the best possible programme for our clients, we provide a flexible and agnostic approach. We can offer the full end to end gift card programme or work alongside other parties to maximise the value and opportunities from the gift card programme. Our platform is web based so it can work alongside other technology partners and payment devices.
Learn more about gift card programmes for retail, leisure and hospitality. For more restaurant customer stories, please read about our gift card solutions in practice with Sumo Restaurants and Ulriken.
About Azzurri Group
The Azzurri Group is a market leader in the Italian casual dining sector, operating ASK Italian, Zizzi and Coco di Mama. The group employs nearly 6,000 people, serving over 15 million meals a year in our growing estate of over 250 restaurants and shops.
Azzurri’s core brands ASK Italian and Zizzi, are highly complementary, appealing to a broad customer base and lending themselves to different occasions. Both ASK Italian and Zizzi offer a memorable dining experience and great value for money.
The Azzurri Group further strengthened its estate through the acquisition of Coco di Mama, one of London’s fastest growing quick service food brands, offering a range of quality hot and cold Italian ‘grab and go’ food, with a speciality in hot pasta and quality coffee.
