Diggecard appoints new Chair to lead next phase of growth and innovation 

Bergen, Norway, 12th November 2024 – Diggecard, a global and award-winning leader in gift card expertise and technology, is pleased to announce the appointment of Susanne Brønnum as Chair of the Board, effective immediately. Susanne brings a wealth of experience and strategic insight to Diggecard, as the company continues to expand its offerings and strengthen its position in the global gift card industry. 

With over 30 years of experience in the finance and payment industry, Susanne has a proven track record of steering organisations toward accelerated growth and innovation. She is the former Group Executive Vice President for Nets and CEO for Nets Denmark, current Board Member and Investor for several fintechs as well as the current Chair of Mastercard Payment Services in Denmark and Norway. In 2022 she was elected as ‘Business Angel of the Year’ in Denmark based on her success with investments and her support for companies with growth and exits strategies. 

“We are thrilled to welcome Susanne as our new Chair,” said Olav Balandin, Group CEO of Diggecard. “Her expertise and vision align perfectly with our goals to deliver gift card expertise and technology at the heart of businesses across the globe. We look forward to working together to continue delivering exceptional gift card services and solutions for our global clients.” 

As Diggecard’s new Chair, Susanne will focus on strengthening Diggecard’s position as the best gift card provider for customers and partners and exploring new opportunities to meet the evolving needs of clients.  

“I am honoured to join Diggecard during such an exciting period of growth”, said Susanne Brønnum.  “We have a big heart for our customers, and their concerns are our concerns. We will focus on how we can utilise our vast expertise and great technical skills to boost the gift card revenues for our brand partners and increase the loyalty they receive from their customers through a seamless customer experience.” 

This appointment marks an important step in Diggecard’s commitment to growth, innovation and customer-centric solutions. With Brønnum at the helm, the company is poised to enhance its offerings and continue its leadership in the global gift card industry. 

About Diggecard 

Diggecard is an award-winning global provider of gift card expertise and technology, founded in 2014, in Bergen, Norway and with offices in Norway, UK and Pakistan.  Diggecard works with businesses of all sizes within retail, leisure and hospitality who want to fully or partially outsource their gift card programme, working either directly or with a platform partner.  Diggecard also provide gift card services and solutions, and a global gift card portfolio for businesses and agencies to deliver reward, incentive, promotion, benefit and discount programmes for customers, employees and members.  

Susanne Brønnum is 55 years old, and lives outside Copenhagen, Denmark with her husband Anders.  She has two daughters, aged 22 and 21 and a small dog called Holly.   You can find her on LinkedIn. 

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