New Partnership Announcement: Diggecard x TGJones 

We are thrilled to announce a new strategic partnership between Diggecard and TGJones, bringing together two industry leaders to deliver even greater value to consumers and B2B clients. 

TGJones, formerly WHSmith’s high street and online businesses, sells a variety of items including books, stationery, toys and newspapers.  By joining forces with Diggecard, TGJones will expand its reach and impact by offering its gift card to the B2B market to use as rewards, incentives, benefits and promotions.   

By selecting Diggecard’s gift card expertise and extensive network of corporate buyers, TGJones will deliver a best-in-class B2B gift card experience to this thriving market which accounts for 60% of global gift card sales.  The B2B gift card programme will start with digital gift cards initially and expand to physical gift cards in a few months’ time. 

Furthermore, this collaboration opens new opportunities for TGJones who will be able to provide an enhanced customer experience to their consumers.  TGJones will also integrate Diggecard’s gift card platform to enable their consumers to purchase physical and digital gift cards online, including personalisation and timed delivery features (digital only).  Through Diggecard’s flexible platform, TGJones will be able to offer seasonal gift card designs and open value denominations which can be managed in house to allow for greater flexibility and control. 

TGJones joins a growing list of international brands leveraging Diggecard’s full-service gift card capabilities including LEGO®, TK Maxx, The Body Shop, Arsenal FC, Dunelm, Moss, National Trust and River Island. 

Welcome to Diggecard, TGJones!  

About TGJones:  

TGJones, formerly known as WHSmith, is one of the newest names on the high street and while the name might be new, TGJones is a trusted and familiar presence for UK customers. It’s the reliable high street hub for books, stationery, gifts, newspapers and magazines, and toys. It’s also great for quick Post Office drops and has 180 counters across the country, with plans to expand further. 

With over 450 stores, the new owners have exciting plans for the brand including updating older stores, investing in new product ranges, and launching convenient new postal and banking services for customers.