Diggecard and Buy Women Built launch B2B gift card partnership, marked with London launch event

Diggecard and Buy Women Built have launched a new gift card partnership, giving corporate buyers a fresh route to reward, incentivise and promote with over 60 women-built brands — powered by a bespoke version of Diggecard’s Gift Card Marketplace and DiggeChoice products. 

The launch was marked with a press and launch event in London, bringing together the Diggecard and BWB teams, Diggecard corporate buyers, and several of the BWB brands now live in the programme. 

How it works 

At launch, the BWB gift card is available through Diggecard’s B2B channel: corporate buyers can purchase it for use in employee rewards, incentives, benefits and promotional campaigns. Recipients then exchange their BWB gift card for one of over 60 BWB brands via a bespoke redemption site — choosing exactly which brand to shop, rather than being tied to one retailer. 

For BWB’s brand partners, that means a fast, ready-made route into corporate gifting — issuing, cataloguing, redemption and customer experience all handled, without having to build any of it themselves. For gift card recipients, it means a genuinely flexible redemption journey and the chance to discover brands they might not have come across otherwise. 

Diggecard is launching the programme with 60 BWB brands, with many more to follow. 

A curated collection for corporate buyers 

Every BWB brand in the programme sits in Diggecard’s B2B catalogue, giving our network of corporate buyers a curated, ready-to-use collection of women-built brands for their rewards and incentives programmes — something genuinely fresh in a B2B space that has historically offered the same familiar names on repeat. 

London launch event 

The partnership announcement was marked with a launch and press event in London, bringing together the Diggecard and BWB teams, members of Diggecard’s corporate buyer network, and representatives from a number of the BWB brands now live — a first chance for everyone involved to see the programme, and the brands within it, in one place. 

Why this partnership, why now 

“Buy Women Built is exactly the kind of partner we built the Gift Card Marketplace and DiggeChoice for — a curated group of brands with real momentum, now able to reach our corporate buyer network through a single gift card redeemable across more than 60 women-built brands. It’s a fast, ready-made route to corporate demand for BWB’s brand partners, and something genuinely new for our buyers to offer. The launch event was a brilliant way to bring that to life with everyone who made it happen”. – Tracy Aslam, Chief Sales and Brand Officer, Diggecard.

“Our brand partners have built incredible businesses — what they haven’t always had is easy access to corporate demand. Diggecard gives them that from launch, and gives recipients a genuinely flexible way to shop the BWB collection. We’re launching with a diverse mix of brands — spanning beauty, fashion, wellness and home — so buyers get real quality and choice, not just one type of product from one type of business. Seeing so many of our brand partners in the room for the launch, celebrating what this means for them, was a brilliant moment for Buy Women Built.” – Amisha Mody, Head of Partnerships, Buy Women Built. 

What’s next 

60 brands is just the start. As more BWB brand partners come on board, the collection available to corporate buyers — and to gift card recipients on the redemption site — will keep growing. 

If you’re a corporate buyer interested in bringing BWB brands into your rewards or incentives programme, or a brand partner curious about joining, contact the Diggecard team.