Diggecard and Toggle strengthen hospitality sector

After such a difficult trading period for the hospitality sector, Diggecard is thrilled to be supporting the industry by working together with Toggle.

Toggle specialise in providing gift card processing for the hospitality sector, working with over 300 partners including big name high street chains as well as smaller operators.  By working together, Diggecard will enable Toggle brands to gain quick and easy entry into the lucrative B2B sector where businesses and agencies are buying gift cards for rewards, incentives, benefits and promotions.  Diggecard’s corporate customers will benefit from a wider selection of brands with the chance to offer more localised content to their customers, employees and members. 

Flexibility to provide the best solution for our clients

Also, our collaboration means that our hospitality clients can use Toggle’s industry specific processing.  A great example is Diggecard’s existing client Azzurri Group (more widely known by their famous brand names Zizzi and Ask Italian) who have moved their digital gift card processing to Toggle.

Toggle has given Azzurri Group more access to industry specific processing with its deep feature set around sales promotions as well as the ability to sell experiences and retail products.   Diggecard continues to manage the B2B sales and fulfillment and B2C fulfillment as it has done since 2013. This move has created the perfect combination of expertise and provided the best possible solution for our client.

Opening B2B sales opportunities for hospitality sector

Zizzi and Ask Italian now sit alongside over 300 other ‘Togglers’ all using the same processing platform and consisting of other large restaurant, bar and hospitality chains as well as smaller independents.  Through our partnership, we are able to offer B2B sales expertise to existing ‘Toggler’ brands, helping them to tap into this important market and increase their revenue and brand awareness.  These are key levers in helping an industry that has been on its knees to get back on their feet by exploring new commercial opportunities.

New big brand and localised content

Furthermore, our new partnership will be able to satisfy the shift in demand towards more localised content.  Opening up to small, independent brands via Toggle’s business network will allow us to offer over 300 new brands to our business and agency customers who are looking for inspiring and engaging brands for reward, incentive, promotion, discount and benefit initiatives.

Please contact us to find out more about the new brands available from Toggle, or to talk through how Diggecard can help you deliver the right gift card programme for your business.