Diggecard appointed to manage LEGO^® B2B gift card programme  

LEGO^® has appointed Diggecard to manage their B2B gift card programme which is now available in 27 countries (see the full country list below).   

Diggecard will utilise their fulfilment centre based in Berkshire, UK to manage the sales and distribution of LEGO^® gift cards into the corporate sector.  Working with their global network of businesses and agency partners, Diggecard will enable corporate buyers to purchase LEGO^® e-gift cards for business rewards, incentives, benefits and promotions. 

LEGO^® gift cards will be available in digital format, and after the initial launch in Denmark, Germany and the UK, other countries will follow in late 2023/early 2024 including 32 countries from Canada to Japan (see current live countries in the list below). LEGO^® e-gift cards are available in ‘open value’ meaning businesses can buy in which ever denomination they require up to the maximum load limit. 

LEGO^®’s extensive product range and themes appeal to a wide range of target audiences including Duplo, Harry Potter™, LEGO^® DREAMZzz™, Star Wars™ Batman™, Disney™, Architecture, LEGO^® Avatar, Lord of the Rings™ and so much more.   

LEGO^® develops fine motor skills, creativity and imagination in children as young as 1.5, with more detailed sets to inspire teenagers and young adults.  Complex LEGO^® sets for 18+ year olds and adults are designed for builders who collect LEGO^® bricks or who want to be challenged. 

Gift card recipients can also join LEGO^® Insiders to collect points when redeeming their gift cards and registering their sets. LEGO^® Insiders connects a community where fans share ideas and inspiration, and get access to rewards, the latest sets, special gifts and much more. 

Diggecard’s Retail and Corporate CEO, Andrew Johnson said, “we are absolutely thrilled that LEGO^® have entrusted Diggecard’s expertise and technology to deliver their global B2B gift card programme, particularly as this is the first time that LEGO^® have expanded this area of their business.  Our longevity with other clients, many of whom we have worked with for over a decade demonstrate the trust we build and the results we deliver.  We are excited to work together with LEGO^® and provide this global brand to our international network of business and agency customers”.   

Contact Diggecard to find out more about the LEGO^® B2B gift card programme and onboard LEGO^® gift cards to your programme.  Explore our full gift card brand portfolio.

Current country availability: 

LEGO^® e-gift cards are currently available in 27 countries including; Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, New Zealand, Poland, Portugal, Slovakia, Slovenia, Spain, Sweden, Switzerland, UK and US.

About LEGO®: 

LEGO^® was founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world’s leading manufacturers of play materials.  LEGO^® employs 27,000+ people in 40+ countries and supports a more creative and resilient society. Their mission is to inspire and develop builders of tomorrow. 

About Diggecard: 

Diggecard is a global provider of gift card expertise and technology. We work with businesses of all sizes within retail, leisure and hospitality who want to fully or partially outsource their gift card programme, working either directly or with a platform partner. We also provide gift card services and solutions for businesses and agencies to deliver reward, incentive, promotion, benefit and discount programmes for customers, employees and members.