Diggecard’s UK CEO is the new president of the IMA Europe

We are having another proud moment at Diggecard, following the news that our UK CEO, Andrew Johnson has recently taken over the presidency of IMA Europe.  

IMA Europe, part of the USA based Incentive Marketing Association, was formed to develop the benefits that incentive marketing offers to all kinds of organisations across Europe and with over 100 member companies, the European membership continues to go from strength to strength.

In his role as president, Andrew will work with the association’s commercial director and the board; leading virtual meetings and increasing touch points with members, of which there are many on a weekly, monthly and quarterly basis.  The online coffee chats and in person events provide plenty of opportunities for members to interact with the association and each other.

In person events are officially back on the agenda with recent events in Paris and one in early June, in Amsterdam. Delegates can make the most of seeing one another in person, excellent networking and a packed agenda.  In person events will continue to focus on all areas of incentive marketing, with a spotlight on innovation in the sector, through the Innovation Showcase.

The IMA offers a relaxed and friendly atmosphere, allowing mutually beneficial relationships to flourish.  Andrew will continue to foster this collaborative approach and use his expertise and connections within the industry to carry on the progress made by his predecessor, Sean Wilkinson.  Diggecard is also a proud member of the IMA Europe, sitting alongside a wide range of European players in incentive marketing including employee engagement, merchandise, incentive travel, loyalty and gift card specialists.

Find out more about the IMA Europe, the membership benefits and how to join the supportive network here.