Eco friendly rewards for a greener tomorrow 

Recognising and rewarding achievements, efforts and positive behaviour is important to engage and inspire employees, customers or members. It could be a reward for offering an opinion or completing a survey, or to say thank you for loyalty or hard work.  

Rewards can be cash, but non-cash rewards, according to a plethora of research are more effective due to their higher perceived value and ability to create a more memorable experience, making them more motivating. They also allow budgets to stretch further due to their cost advantage over cash. 

Eco friendly rewards with digital gift cards 

There are a number of non-cash rewards such as merchandise and travel but not all are eco friendly. If your business is working towards a greener future but still focusing on delivering rewards programmes, then digital gift cards provide all the benefits of non-cash rewards but are also a sustainable option.  

Almost all brands now offer digital gift cards, which now overtake physical gift cards in terms of popularity.  In fact in a lot of cases now, digital gift cards are the only option for retail, leisure and hospitality brands.  

Digital gift cards are distributed to recipients via email, eliminating postage and packaging, and ensuring rewards are received in a timely manner. Shortening the lag between action and reward is key to ensure positive behaviour is acknowledged, making it more likely to be repeated. 

The importance of choosing the right brand 

Focusing on what the brand delivers rather than the reward value is important, especially when budgets are stretched. A reward positioned as a free coffee rather than £5 shifts the focus from value to the experience it delivers. 

Drilling down into the recipient’s specific needs will increase the reward value even further. A supermarket brand to supplement a food budget, a café for a relaxing coffee, or focus even more on eco friendly rewards by choosing a charity shop gift card, or fully sustainable B-Corp certified brand.  

The list is endless, allowing you to be creative with your reward and recognition campaigns and achieve great results.  Digital gift cards can be delivered in bulk, with a mixture of different brands, to one recipient.  These can then be distributed from within your organisation.  Alternatively, send us a list of brands, gift card values and recipients and we can distribute for you with a personal message.

Contact us to get your eco friendly rewards sorted for your next campaign.