What does gift card processing do?

Put simply, gift card processing allows businesses to issue, track, and manage gift cards efficiently but in more detail, gift card processing enables several tasks to take place…

Card issuance and activation. Gift card processing services enable gift card codes and numbers to be generated, as well as to be activated either at the point of sale (POS) or online.

Balance management. Gift card processing solutions enable businesses to track and reload gift card balances and provide balance checking services to gift card recipients.

Redemption. Gift card processing allows gift card redemption to take place either in-store, online, or via mobile apps, including partial payments along with other payment methods.

Reporting and analytics. Gift card sales and redemptions can be tracked including customer insights and spending patterns with gift card processing services.

Security and fraud prevention. Gift card processing solutions put in place measures to prevent fraudulent activities as well as data encryption to secure customer and transaction data.

How to manage gift card processing

There are several players in the market who provide gift card processing services including SVS, Fiserv, PPS, Savvy, Givex and Incomm/Blackhawk. Diggecard works equally with each of these companies depending on the needs and structure of our clients, but we also offer our own gift card processing services.

Some clients come to us with an existing relationship with a gift card processor but want to add on other services, such as expanding their programme into the B2B gift card market, adding personalisation to the customer journey or to outsource gift card fulfilment and delivery.

In the situations where a client has already got an established relationship with a gift card processor, we work together with all the key players and configure for individual clients. For example, in the case of LEGO®, we manage their global B2B gift card sales but not their gift card processing so we have configured with SVS.

Other retail, leisure and hospitality clients may be starting from scratch and want a full end to end programme, with one gift card provider, including gift card processing. At Diggecard, we can provide our own gift card processing services alongside all other aspects of a gift card programme including online and instore gift card sales, gift card delivery to consumers and businesses, B2B sales and marketing and sales analysis and reporting.

Why work with Diggecard for gift card processing?

Many clients seek an approach that is modular and flexible so they can pick the part of the gift card value chain that suits their needs. For other clients, they want to outsource their whole programme to the same supplier, including gift card processing, to simplify management. Diggecard offers both aspects; gift card modules and flexibility with everything needed for full end to end B2C and B2B gift card programmes.

Furthermore, Diggecard is agile, so we offer shorter lead times to get gift card processing up and running, compared to other major players. Managing gift card processing with Diggecard also means that we can adapt to requests and changes quickly and cost effectively. For example, if clients decide they want to change expiration dates for a particular campaign, we respond to this within hours. By working with partner processors, this is more likely to take a week.

Gift card processing service and expertise

Our team of gift card experts have 100+ years of combined industry experience, and we are known for our quality of service and availability and are entrusted by many large brands to manage their gift card programme. Our gift card processing and reporting suite empowers clients to manage their programme closely, understanding sales, redemptions and breakage to keep a close handle on liability.

If you would like to talk more about gift card processing, whether you are looking for a new processor, or would like Diggecard to offer other gift card services via a connection with your existing gift card processor then please contact our team.