Gift cards help insurers acquire, retain and replace

Make the right connection to deliver value
Making the right connection with your target market when it comes to acquisition, retention or replacement programmes in the insurance sector is vital if you want to deliver true value. However, this can be tricky if you are trying to engage a wide variety of audiences ranging from millennial, generation X, baby boomer or mature demographics.

Working with a gift card specialist like Diggecard can help businesses in the insurance sector who are trying to deliver acquisition, retention and replacement programmes, is an effective way to access an extensive global portfolio of brands, as well as the gift card services and platforms.

Successful acquisition
“Cash is still king when it comes to wooing customers”, and the most cost effective way to do that is with digital and physical gift cards. Furthermore, selecting the right brand will help you differentiate your business and stick out from the crowd.

Long term retention
16% of insurance customers switch annually, and 80% of them would not do so if they were rewarded.
It makes sense to use gift cards to turn this figure around because, as we all know, it is much more expensive to acquire a new customer than it is to retain an existing one. Gift cards for retention can also sit nicely in your ecosystem, providing benefits to customers throughout their relationship with you.
Last but not least, keep your employees happy, engaged and ultimately loyal with a retention programme powered by gift cards and solutions like Gift Card Marketplace and DiggeChoice.

Cost effective replacement
Being able to effectively delight your customers at the replacement stage is key in driving loyalty as well as enhancing brand advocacy. Episodes matter to customers, and little touches throughout their experience at episode level can make a real difference – think a cafe gift card brand, sent digitally and directly to a customer who has just had an accident. They can purchase a drink to calm their nerves.

Also, at replacement stage, gift cards and digital codes can provide a cost effective solution with corporate discounts, and a range of brands available to support different types of claims.