Diggecard partners with Unique Hampers to create gift card hub in Ireland and Europe

Diggecard is delighted to announce a new strategic partnership with established Irish gifting and fulfilment business, Unique Hampers, creating a multi-functional gift card hub in Ireland, benefiting both retailers and corporate buyers.   

By combining the Irish market presence and experience of Unique Hampers with Diggecard’s gift card expertise and technology, the strategic partnership offers B2C and B2B physical gift card delivery, warehousing and stock replenishment capabilities based in Ireland, all supported by Diggecard’s robust operational systems.  Diggecard’s presence in Ireland also provides a foothold in the EU, enabling brands to effectively navigate customs and delivery challenges. 

3 year investment in the Irish gift card market 

Our partnership and gift card hub in Ireland marks another growth step in Diggecard’s ongoing investment in the Irish gift card market, which started in 2021 with the relocation of Diggecard’s Head of Strategic Partnerships and Country Manager, Maria Boyle.  During this time, Diggecard has developed a strong customer base and robust business in the territory. 

Diggecard already fully manages gift card programmes for well-known retail brands including River Island, Moss, TK Maxx, Homesense and LEGO® who want to sell gift cards in Ireland to corporate customers.  Diggecard now has an extensive and growing corporate customer base in the Irish reward, loyalty, acquisition and benefits space. 

Most recently Diggecard has worked with Countdown Ireland, the leading provider of benefit, loyalty and incentive programmes, to relaunch this well-loved business.  Tom Tansey, Irish License/Countdown said; “We are delighted to work with Diggecard to re-launch our member and employee benefits programme.  Diggecard have supported us throughout the process and have put together a great range of retail gift cards and built the platform to host these on behalf of Countdown Ireland”. 

Unique Hampers is an established gifting and fulfilment house 

Starting as a client supplier relationship with Diggecard providing gift cards to Unique Hampers; the partnership has blossomed over 3 years and now delivers multi million-euro sales.   Based in Kildare, Unique Hampers is an established gifting and fulfilment house who also own Christmas2u – Ireland’s Premier Christmas Savings Club.   

Maria Boyle, Diggecard’s Head of Strategic Partnerships based in Ireland, commented, “We couldn’t be more thrilled about our strategic partnership with Unique Hampers.  Our relationship is proven and trusted and will enable businesses of all kinds to achieve their commercial goals. For retailers, the increasing use of gift cards for corporate rewards, incentives and benefits in Ireland is creating fantastic opportunities, as well as the benefit of an EU gift card hub to streamline business operations and costs.  For corporate buyers, the wide range of gift cards for Ireland will help them to engage and inspire their target audiences”. 

Lorraine Keenan, Director from Unique Hampers said of our gift card hub in Ireland, “We are delighted to have joined forces with Diggecard as strategic partners.  Our combined expertise and market knowledge creates something special for our clients and we are looking forward to building the business together in Ireland and Europe”.

Effective gift card delivery and stock replenishment for clients  

Retail, leisure and hospitality brands who are looking to manage physical gift card delivery to Irish consumers and businesses can do this effectively from our gift card hub in Ireland, based in Kildare.   They can also manage gift card stock replenishment to their stores and sites in Ireland in a more cost and time effective manner.  It also means that they can access the growing Irish B2B gift card market by selling and distributing gift cards to Irish businesses looking for rewards, incentives, benefits and promotions. 

Expedite gift card delivery across Europe 

As part of the European Union, Ireland is the ideal location for brands looking to expedite physical gift card delivery right across Europe.  The delivery and warehousing gift card hub in Ireland will allow brands to effectively navigate customs and delivery challenges.  

Rewards, incentives and benefits for Irish businesses 

The gift card hub in Ireland is also great news for Irish businesses who can now access a wide range of gift card brands to use as rewards, incentives, benefits and promotions to support programmes for employees, customers and members.  Covering categories from supermarkets, dining in and out, travel, fashion and clothing, leisure, hobbies, gaming and digital content, homewares, beauty and DIY – our gift card hub in Ireland ensures all target audiences are covered.  

Physical gift cards can be delivered in bulk to one recipient for onward distribution or sent directly to recipients with a personalised message.  A mix of different brands can also be selected in one order and digital services are also available. 

Services for consumers to support Irish retail and hospitality brands 

Diggecard can also support retail and hospitality operators who want to sell gift cards to consumers in Ireland and beyond, with a client branded website to manage gift card sales.  Taking just 6 weeks to set up, clients can add video messaging, image upload and timed delivery features to enhance the customer experience allowing consumers to send a personalised gift card to their chosen recipient.   

If you are a brand looking for a more effective way to manage gift card delivery and stock replenishment within Ireland and across Europe to reduce costs and time; or if you are a business looking to purchase gift cards for Irish employees, customers or members to use as rewards, incentives and benefits – please Contact Diggecard or our Country Manager – Maria Boyle.